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Built by Pine

Restaurant and local business web design in Southern California

Your brand deserves better than a template.

Custom websites for restaurants, cafés, and local brands across Southern California — fast, beautiful, and built to last.

Get my free auditSee how it works

Someone finds your business online. In half a second, they decide whether to trust you. We make that first impression feel clear, fast, and worth acting on.

01

Fast by default

Lean builds, optimized media, and deliberate performance budgets so the site feels fast on the devices your customers actually use.

02

Designed to feel like you

Your website should feel like walking into your space. We design around your brand, your atmosphere, your story — not a template with your logo dropped in.

03

Found where it matters

Proper SEO, schema markup, and Google Business Profile setup so the people searching for what you do actually find you. Not vanity metrics — real visibility.

04

Accessible by design

Accessibility is built into the structure — not added later with a one-click widget. We design and test against WCAG 2.2 AA criteria, remediate issues in source code, pair automated scanning with manual checks, and document what was tested. Ongoing monitoring helps catch regressions as menus, images, and content change.

This is what the right first impression looks like.

What we do

Design, development, SEO, and accessibility — not as add-ons, but as the foundation of every project.

Explore restaurant website design
01

Web Design & Development

Custom-built websites from the ground up. No templates, no page builders. Every site is hand-coded for speed, accessibility, and the exact feeling your brand needs to convey.

  • Custom responsive design
  • Mobile-first development
  • Content management system
  • Performance review at launch
02

Brand & Visual Identity

Every site we build starts with your brand's personality — not a template. We design around your atmosphere, your story, and how you want people to feel when they find you online.

  • Brand-aligned design direction
  • Typography & color decisions
  • Photography guidance
  • Consistent visual system
03

SEO & Local Search

We don't just build pretty websites — we make sure people find them. Schema markup, Google Business Profile optimization, and technical SEO foundations that compound over time.

  • Technical SEO setup
  • Schema markup
  • Google Business Profile
  • Local search optimization
  • Monthly SEO monitoring (year 1 included)
04

Accessibility & Ongoing Care

Every project includes accessibility-focused design, source-code remediation, automated and manual testing, documented results, and one year of monitoring. Accessibility is an ongoing practice — not a one-time scan or a guarantee against every legal claim.

  • WCAG 2.2 AA criteria used as the technical benchmark
  • Source-code remediation — not overlay-only fixes
  • Manual keyboard, form, heading, contrast, and content checks
  • Accessibility test report and remediation history
  • One year of monitoring and issue-response support

Selected Work

Proof, not just polish.

Start with the flagship case study, then explore the kinds of problems we solve for restaurants, cafes, wellness studios, and local brands that need a site worth trusting.

Tatsu Ramen case study preview

Featured case study · Restaurant · Multi-location rebuild

Tatsu Ramen

Needed a digital experience that felt unmistakably Tatsu and helped mobile visitors get to menu, locations, and ordering fast.

We rebuilt the site around brand atmosphere, location clarity, and a launch-ready performance baseline.

Launch review

7-day sprint · 95 mobile PageSpeed at launch · 100/100 SEO and accessibility checks

Read the Tatsu case study

Pricing

One price. Everything included.

Your website is designed, built, launched, and maintained — domain, hosting, SEO, and accessibility testing and monitoring all included for the first year. After year 1, ongoing maintenance is $300/month.

Get my free audit

Starting at

$5,000

one-time

Comparable studios charge $10,000–$30,000 for this scope. Boutique-studio standards — custom design, integrations, and an accessibility audit — at a flat $5,000. See the 2026 cost breakdown

  • Custom website designed and built from scratch
  • Mobile-first responsive design with an HTML menu page
  • SEO foundations: schema markup, canonicals, meta tags, and sitemap
  • Google Business Profile setup and optimization
  • Performance tuned toward a 90+ mobile PageSpeed score
  • WCAG 2.2 AA testing and source-code remediation, not an overlay widget
  • Accessibility Conformance Report (VPAT-based), remediation history, and AIDA navigation assistant
  • One year of hosting, domain, accessibility monitoring, SEO monitoring, and reporting
  • Delivered in 7-14 days

After year 1

$300/month

  • Cloud hosting, uptime monitoring, and domain renewal
  • Adibilis monitoring with monthly ADA re-scans
  • Annual Accessibility Conformance Report (VPAT-based) refresh
  • SEO monitoring and on-site adjustments
  • Monthly performance reporting
  • Up to 2 text-only menu or content updates, plus review alerts

Not included

  • Redesigns or new feature builds are quoted separately.
  • Online ordering setup or support is not included. We recommend Square Online, ChowNow, or your POS provider.
  • Social media management, photography, and content creation beyond text updates are not included.
  • Hands-on maintenance beyond 2 hours per month is quoted separately at an hourly rate.

How we work

A studio, not a body shop.

More than 20 years of experience go into every build. Built by Pine is a senior-led studio that takes on one restaurant build at a time. We work directly with operators, not through account managers. Every site is custom — no template flips, no junior subcontractors, no offshore handoff. Accessibility is built in from the first wireframe, not bolted on at QA. We integrate with the tools your operators already use — Toast, ChowNow, OpenTable, Resy — and test every site against WCAG 2.2 AA before launch.

01

Custom design only

No template flips, no theme dressing. Every layout is drawn for the operator we are building it for.

02

Accessibility built in

WCAG 2.2 AA is wired into wireframes, components, and launch QA — not retrofitted at the end.

03

One project at a time

Senior-led, focused work. No account managers, no offshore handoff, no juggling other restaurants in parallel.

How It Works

A simple, proven process to get your business online the right way.

Step 01

Tell us about your brand

Share your story, your goals, and what matters most. We'll come back with a free audit and honest ideas — no pitch deck, no pressure.

Step 02

We craft your site

Your website is designed and built from scratch in 7–14 days. Every detail is intentional — fast, beautiful, and true to your brand.

Step 03

You go live with confidence

We launch together, set up analytics and monitoring, and make sure everything is running exactly as it should. Your first year of hosting, SEO monitoring, and accessibility testing and monitoring is included — after that, ongoing maintenance is $300/month.

20+

Years experience

90+

PageSpeed score

48hr

Audit turnaround

100%

Modern standards

Journal

Guides that help the right clients find you.

We are building out practical articles around restaurant websites, local search, accessibility, and conversion clarity so the site earns traffic as well as trust.

Browse the journal Explore restaurant website design

FAQ

Questions owners ask first.

How much does a custom restaurant website cost?

One flat price: $5,000, everything included — custom design, build, launch, plus a full year of hosting, SEO, and accessibility monitoring. After year one, ongoing care is $300/month. No hourly billing, no surprise invoices.

How long does a restaurant website take to launch?

Most restaurant sites launch in 7 to 14 days once content, imagery, and the decision-makers are aligned. The scope is fixed and productized, which is what keeps it fast.

Do you build accessible restaurant websites?

Yes. We design and test against WCAG 2.2 AA criteria, fix identified issues in source code, and pair automated scanning with manual testing. We document the results and continue monitoring after launch. We treat accessibility as an ongoing usability and risk-reduction program — not a legal guarantee.

What is included after launch?

Year one of hosting, domain, SEO monitoring, and accessibility re-scans is included in the build. After that, ongoing care is a flat $300/month, and you can add larger changes as separate, quoted work.

Get a free, one-page audit of your website.

Drop your name, email, and current site below. We'll send back a one-page audit showing what's costing you customers — speed, Google visibility, ADA risk — and what we'd fix first. No call required, no obligation.